Grab Philippines has launched a commendable Women Program under their ‘GrabAsenso’ campaign. The initiative aims to empower women and open up opportunities for them to work as driver-partners.
Specialized training is being provided in partnership with TESDA to tackle unique challenges women may face while driving. This includes sessions to help fix up vehicles and learn customer service skills. Too often women drivers can feel unsure or lack support. These tailored courses look to remedy that by building confidence and ability.
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Further support comes through online and offline community platforms. Facebook and Whatsapp groups form an online safe space where women can connect, swap advice and boost each other. Real-world events like ‘Babae Ako and Babiyahe Ako’ bring the community together and celebrate the progress being made. In a field that can be isolating, such solidarity is invaluable.
Safety remains paramount under the program. The new ‘Women Passenger Preferred’ option allows female customers peace of mind. But the initiative goes further, seeking to make driving itself empowering rather than just a job. By fostering camaraderie and skills, women gain autonomy over their mobility and careers.
Overall, Grab Philippines displays progressive values of inclusivity through this program. With specialized support and community in place, the barriers traditionally facing women drivers can be overcome.
